Kathryn Lennon Johnson


Kathryn Lennon Johnson

TEDxBrum Speakers Kathryn Lennon Johnson writing.jpg

Kathryn Lennon Johnson is an Entrepreneur, Author, Business Speaker and Consultant with over 18 years of experience in behaviour change marketing and communications, having honed her skills in healthcare and social housing.

The built environment matters; it has consequences. It is so intrinsically linked to health and socio-economic issues that Kathryn recognised the opportunity to address the construction skills shortage while connecting a disjointed sector; with the intention of attracting the next generation into construction to create places and spaces that benefit us all. She is a Founder of Built Environment Skills in Schools, Founder of Hackbuild Tech Disrupters, Co-creator of CommunityBIM, and Managing Director of leading marketing and communications consultancy Tangerine Trees. Kathryn is also author of Selling for Entrepreneurs (Pearson Prentice Hall 2009); her next book is due for publication in 2017.



Further Reading


"While other organisations are doing incredible things to try and tackle the skills gap, there is still an uphill battle to get young people interested in the construction industry. I’m not saying we have all the answers, but we’re promoting the whole construction sector, connecting up all the good work others are doing to create a consistent experience for young people.

By bringing all the pathways to the industry under one umbrella and using social media networks, gaming and virtual 3D modelling to capture young people's’ imagination we feel we can make a difference as we’re using platforms they can relate to. Hundreds of young people and schools are actively using the system – learning about live construction sites and projects in ways that appeal to them."